Subscription-based consumer business
Customer experience, repeat purchases and retention across two markets
About Mikel
A complete view of the customer.
I combine strategic thinking with hands-on work, helping businesses attract customers, improve sales journeys and build stronger long-term relationships.
My perspective
Marketing works best when the whole customer experience is understood.
I am a marketing, crm & customer growth consultant who helps businesses connect strategy, digital marketing, e-commerce, customer communication, service and reporting.
My career has developed across retail, luxury, services and subscription-based businesses in Lebanon and the GCC. I have worked on attracting new customers as well as improving repeat business, from marketing plans and online growth to CRM, service processes and customer understanding.
This range helps me see growth as one connected journey: reaching the right people, making it easier to buy, communicating in a relevant way and giving customers good reasons to return.
RoleMarketing, CRM & Customer Growth Consultant
ApproachStrategy through hands-on implementation
EducationMaster’s in Data Science
Experience snapshot
Built across different sides of the same customer journey.
Multi-market aesthetic services
Customer follow-up across 5 countries, 22 branches and a 500,000+ customer base
Retail and luxury
Marketing strategy, digital advertising, online sales and customer reporting
Home retail and department-store e-commerce
Online sales growth, digital planning and business performance
Hospitality, F&B, real estate and beauty
Strategy, digital presence, campaigns and customer-development projects
Data science and customer behavior
Understanding customer behavior and supporting better decisions
Markets
Lebanon · GCC
Regional experience across different customer expectations, markets and business teams.
Sectors
Retail · Luxury · Services · Subscription
Experience across online sales, repeat purchases and service-led customer relationships.
Selected systems
Salesforce · Odoo · WATI · Analytics
I use technology to make customer work clearer and easier, not as a strategy by itself.
Ways I can contribute
Start with the challenge, then define the right support.
Use the Growth Check for a practical recommendation, or contact me directly about a project, advisory work or leadership opportunity.