Expertise
Six areas.
One customer journey.
I provide marketing, CRM and customer-growth consulting across Lebanon and the GCC, connecting online sales, customer communication, service and business information from first interest to repeat business.
How I can help
Begin with what the business needs to improve, then choose the right tools.
What I do
Marketing & Growth Strategy
01Strategic focus
Before doing more marketing, the business needs to know where it is going. I turn business priorities into a clear plan for whom to reach, what to say, where to invest and how to measure success.
How I apply it
I help define market position, annual priorities, campaigns, budgets and partner roles. Every activity is linked to a business goal.
Useful when
- Marketing feels busy but lacks direction
- Positioning and priorities are unclear
- Budgets are not clearly linked to results
What I contribute
- Marketing and annual planning
- Go-to-market and positioning
- Campaign and communication planning
- Budgets, measures and partner management
What I do
Performance Marketing
02Strategic focus
Paid marketing should produce business results, not only clicks and views. I focus budget and activity on what brings qualified interest, sales and revenue.
How I apply it
I plan channels, audiences, creative tests and budgets, measure what turns into business, and move investment toward what works.
Useful when
- Advertising reports focus on clicks rather than sales
- It is unclear which channels create real value
- Budgets stay fixed even when performance changes
What I contribute
- Paid advertising strategy
- Audience, channel and creative testing
- Cost, sales and revenue measurement
- Budget improvement and performance reviews
What I do
Funnels, E-commerce & Conversion
03Strategic focus
A click is only the beginning. The website, offer, checkout and follow-up all need to help people take the next step with confidence.
How I apply it
I review the complete path, remove points of confusion and connect marketing, e-commerce, follow-up and sales around one clear outcome.
Useful when
- People visit but too few take the next step
- The customer journey feels inconsistent
- Marketing and the online buying experience are disconnected
What I contribute
- Customer-path and sales improvement
- Landing-page and offer improvement
- E-commerce journey improvement
- Enquiry, follow-up and sales handover
What I do
CRM & Lifecycle Marketing
04Strategic focus
The relationship matters beyond the first sale. Customer information becomes useful when it helps the business communicate with the right person at the right time.
How I apply it
I organize customer groups and build practical email, direct messaging and CRM follow-up for new customers, repeat buyers and inactive customers.
Useful when
- Customer communications are generic
- Customer information is difficult to use
- Repeat purchase and bringing inactive customers back lack a clear process
What I contribute
- CRM strategy and implementation
- Customer groups and communication plans
- Automated follow-up and lead development
- Repeat purchase, inactive customers and loyalty
What I do
Customer Experience & Retention
05Strategic focus
Keeping customers is not the job of one campaign. It comes from a consistent product, service, communication and problem-resolution experience.
How I apply it
I turn customer feedback and signs of dissatisfaction into clearer service processes, follow-up actions, team ownership and practical ways to improve retention.
Useful when
- Customer interactions feel disconnected
- Service quality varies by team or market
- Customer feedback does not lead to action
What I contribute
- Customer-journey and interaction design
- Customer-service processes
- Customer-feedback analysis
- Team workflows and performance management
What I do
Data, Analytics & Improvement
06Strategic focus
Reports should help people decide what to do next. I focus on the information that reveals customer behavior, problems and opportunities clearly enough to act.
How I apply it
I create shared measures, practical dashboards and regular reviews that connect marketing, sales, customer experience and financial results.
Useful when
- Reports show numbers but not the next action
- Teams measure success differently
- Customer behavior is not visible across systems
What I contribute
- Business measures and dashboards
- Customer and behavioral analytics
- Marketing, customer-loss and retention analysis
- Evidence-led decision processes
Not sure where the issue starts?
Get a recommended starting point.
Answer five practical questions to identify the likely priority, matching services and useful next steps.