Journey and funnel review
Map customer intent, friction and drop-off between the moments that matter.
Customer journey & conversion
Make every next step easier to take.
I review the complete route from first attention to purchase and repeat business, connecting advertising, landing pages, offers, e-commerce, sales follow-up and customer communication.
What this solves
Conversion improves when the full journey makes sense. The message, offer, page, checkout and follow-up must remove uncertainty and help the right customer move confidently to the next stage.
How the work connects
Each stage gives the next one clearer direction and better information.
- 01
Awareness
Reach the right audience with a relevant promise.
- 02
Consideration
Answer the questions that build confidence and intent.
- 03
Conversion
Remove friction from enquiry, checkout, purchase or sign-up.
- 04
Repeat
Connect the first transaction to onboarding and the next purchase.
Useful when
- Traffic or enquiries increase without enough sales
- Advertising promises do not match the landing experience
- Customers abandon forms, checkout or follow-up
- Marketing and sales ownership is unclear between stages
How I help
Offer and landing-page improvement
Align the promise, evidence and action around one clear customer decision.
E-commerce conversion
Improve navigation, product discovery, checkout and the handover after purchase.
Lead and sales follow-up
Connect enquiry capture, response, qualification and follow-up to reduce lost demand.
Selected relevant result
+170%year-on-year e-commerce growthSelected home retail example where campaigns, content and business planning were aligned around online sales.
Explore selected impactDiscuss your context
Start with the business problem.
Share what needs to improve and we can identify the most useful starting point, scope and measures.